Bringing assisted course discovery to Japanese learners

Japanese learners on a global EdTech platform had the lowest signup rate (~3.14%) among the top 10 markets, with ~92% bouncing after a single page view.

Cultural navigation patterns, language barriers, and a lack of guidance were driving avoidance. A research-led redesign (discovery workshops, three culturally-specific personas, and four ideation concepts) produced an enhanced navigation system and a guided course finder that were validated and scaled globally.